Automotive voiceover has changed a lot in recent years! Traditionally, car companies dealerships would opt for announcers who screamed about sales. Look, we all love a sale. Especially a “HUGE” one. But car buyers are changing – and so are the ads that appeal to them. Companies that want to target younger audiences such as millennials are opting for a more conversational, chatty tone in their automotive voice over artists.
Enter Maria, who can provide exactly the conversational, friendly voice you’re looking for. She has voiced car advertisements for Honda dealers in Southern California, Jeep Ram dealers in Michigan and Nebraska, Chevrolet dealers in upstate New York. She’s also the happy voice you’ll hear when you call the telephone systems of several dealerships across the U.S.
Women in the auto industry
The auto industry is not just for men! Recent studies indicate that there are actually more women drivers than men in the U.S. and Canada. According to the Wall Street Journal, women also influence 85%-95% of all car sales. (Maria can attest to this!) Thus, choosing a female voice over artist for car ads is a wise investment.
For more information or for an automotive voiceover quote, please get in contact with Maria today! She’s eager to hear more about your car spot.
Voice over for millennial car buyers
The experience of buying a car has evolved for the 2020s. Many customers now shop for cars online and even make their purchase from the comfort of their homes. As a result, many automotive companies are making use of online videos, YouTube explainers and other web-based advertisements to ensure their customers feel comfortable and ready to make such an important purchase.
Maria is an experienced voice talent who has voiced many how-to and explainer videos for national brands such as Lowe’s and Bank of America. Her upbeat, relatable tone is a good match for all kinds of automotive voice over projects.