When the COVID-19 pandemic struck in March of 2020, there was an absolute frenzy in the marketplace. Advertisers, brands and companies had to move quickly to change, alter or create messaging that was relevant and appropriate for their customers, suppliers and employees.
As a trusted, warm and authoritative voice, Maria was hired by several brands to deliver messages of hope and encouragement as the country and the world navigated these most unprecedented waters.
Maria’s COVID-19 Commercial Experience
Her calming Panera Grocery ad helped launch a brand new grocery delivery service, while her American Red Cross COVID-19 spot alerted the public to the fact that blood donation is still an important priority for the healthcare industry.
Advertisers also trusted Maria’s calm, helpful sound to explain how their businesses worked differently during the pandemic. In one political spot, Maria explained that Wisconsin voters could vote for a Supreme Court Judge from home. In another COVID-19 commercial for Paddock Chevrolet, Maria walked customers through the process of shopping for a vehicle on a computer before picking it up safely in a sanitized, socially distanced delivery area.
Maria was also chosen as the voice of Blue Cross Blue Shield California’s vaccine campaign. In a radio spot, she eagerly took on the important task of urging listeners in the Golden State to make appointments to get the coronavirus vaccine as soon as possible.
Why the Right Voice Actor Matters
Whether you’re conveying important public health information or launching a new product in a delicate time, Maria is a COVID-19 voiceover professional you can rely on. Her reassuring tone will let your customers, constituents and community members know that they can count on you during difficult times, too.
Maria’s COVID-19 commercial experience translates well to any spot requiring a calm or authoritative voice actor. For Maria, conveying public health guidelines or announcing new company procedures can be as simple as ordering a cart full of groceries.