When the pandemic struck in March of 2020, there was an absolute frenzy in the marketplace. Advertisers, brands, and companies had to move quickly to change, alter or create covid-19 commercials relevant and appropriate for their customers, suppliers, and employees.
As a trusted, warm and authoritative voice, Maria Pendolino was hired by several brands to deliver messages of hope and encouragement as the country and the world navigated these most unprecedented waters. Whether it was commercials, medical narration or explainer videos – producers could rely on Maria’s voice & tone as well as her state-of-the-art studio during these trying times.
Maria’s COVID-19 Commercial Experience
Her calming Panera Grocery ad helped launch a brand-new grocery delivery service. At the same time, her American Red Cross COVID-19 spot alerted the public that blood donation is still an important priority for the healthcare industry.
Advertisers also trusted Maria’s calm, helpful sound to explain how their businesses worked differently during the pandemic. Maria explained that Wisconsin voters could vote for a Supreme Court Judge from home in one political spot. In another COVID-19 commercial for Paddock Chevrolet, Maria walked customers through the process of shopping for a vehicle on a computer before picking it up safely in a sanitized, socially distanced delivery area.
Maria was also chosen as the voice of Blue Cross Blue Shield California’s vaccine campaign. In a radio spot, she eagerly took on the vital task of urging listeners in the Golden State to make appointments to get the coronavirus vaccine as soon as possible.
Pfizer and Moderna – Suddenly The Names Everyone Knows
As the vaccines made their way onto the scene, suddenly everyone was familiar with pharmaceutical companies Pfizer and Moderna as they became household names. When looking for a Pfizer commercial voice or a Moderna commercial voice, producers likely focused on looking for calm and confident voiceover actors that could deliver essential but serious information with ease. Maria works hard to make even the most jargon-heavy or complicated medical information sound friendly, approachable, and conversational.
So, if you’re looking for that trustworthy tone, similar to what was used during the pandemic for the Pfizer Covid-19 commercial voice, Maria Pendolino can deliver that style of read.
Pharmaceutical Experience Beyond COVID-19
Well before COVID-19 struck, Maria was frequently called upon to be a trusted voice actor and narrator for pharmaceutical content. Whether it was the fair balance copy at the end of a drug commercial, a training program for doctors & nurses, or essential safety information about a new class of pharmaceuticals – Maria can make complicated content sound simple and is adept at difficult pronunciations.
2022 And Beyond
While the pandemic may be waning at this stage, it’s clear that medical, disease progression, and vaccination information is critical. Many brands and advertisers learned much about medical communication during this unprecedented time. And voice actors learned a lot, too!
Why the Right Voice for Covid-19 Commercials Matters
Whether you’re conveying important public health information or launching a new product in a delicate time, Maria is a COVID-19 voiceover professional you can rely on. Her reassuring tone will let your customers, constituents, and community members know they can also count on you during difficult times.
Maria’s COVID-19 commercial experience translates well to any spot requiring a calm or authoritative voice actor. For Maria, conveying public health guidelines or announcing new company procedures can be as simple as ordering a cart full of groceries.