New Country Radio Imaging
Hire A Fun and Energetic Female Country Radio Imaging Voice Talent!
Are you a fan of country music? If you answer “yes” to this question, you’re not alone. While it does tend to be a genre that listeners can have strong opinions about one way or another, one thing is for sure—country music has its share of impassioned fans. And most of these fans listen to country radio on a regular basis.
Whether you’re a casual listener of country radio or have the dial tuned to the greatest country hits at all times, chances are that you’ve experienced the importance of radio branding firsthand. After all, there are certain elements of country music that have to be present in all forms of radio branding—often it’s a friendly, down-to-earth voice (maybe in a southern accent) that spins welcoming words to your audience.
What is Radio Imaging?
Radio, unlike many other forms of media, relies solely on audio tricks to get its message across. This is why radio imaging, i.e., the branded voiceovers that you hear in between radio programs, are so important to the overall impression that your radio program gives off.
Radio imaging consists of a variety of short and longer voiceovers that can be used to introduce programs, advertise radio stations by name, and announce certain contests/promotions. Most radio imaging is carefully catered to appeal to the demographic of a radio station. Are you looking for a voice that your local audience will relate to? That’s not a problem for Maria Pendolino. Although she is from New York State, Maria is a skilled vocal chameleon and can adjust her vocal afflictions to match any colloquial accent and dialect.
In order for a radio station to keep up an image of professionalism, it is important that all radio imaging maintains a sort of consistency. A new country radio imaging voice actor can help you find the perfect voice for your radio programs and can help you ensure that you stick with this voice with every announcement.
What is “New Country”?
Like many other genres, the term “country” is rather broad and can refer to many different styles of music, each representing certain nuances of country music. Most country music stations focus on playing top 40 country hits, with “adult country” stations focused on playing current top 40 hits as well as popular songs from the past few decades. Classic country stations, which are more rare, focus on playing music from the 1990s and earlier.
As its name would suggest, “new country” is a genre that has emerged in decades that includes country songs with contemporary (i.e., pop) influences. Some examples of popular new country artists include Rascal Flatts, Little Big Town, the Chicks, and the Zac Brown Band, though some “new country” stations may go back to play artists like Shania Twain and Garth Brooks.
A Brief History of Country Radio
Country music radio stations are extremely popular in the United States. Out of an estimated 15,000 radio stations in the country, over 2,000 of them are country radio. This means that more radio stations specialize in country music than any other genre. But how did it become this way?
The first country radio station dates back to at least 1925 when the Grand Ole Opry show debuted on WSM radio. This show, which featured live studio broadcasts of popular country and bluegrass acts of the time, is largely seen as singlehandledy popularizing country music, from Nashville and beyond.
New country radio’s popularity started to explode in the 1980s, around the time when CMT (Country Music Television) made its debut on television. While country music stations first enjoyed popularity in the American south where their roots reside, today you would be hard pressed to find a location in modern America that doesn’t have at least one radio station that is focused on playing new country songs.
Why Hire a Professional Female Imaging Talent for Country Radio?
Considering the popularity of country music and the fact that there are usually several country stations within one region, country radio stations need to do whatever it takes to stay relevant and attract listeners. This means offering their audience a highly professional and cohesive image that keeps them coming back for more.
Relying on a professional voice over talent for your radio imaging is a big part of this. While it’s tempting to leave radio announcements up to your station employees, a professional voice actor have mastered the art of radio imaging and when you choose their services. All you need to do is put in your request for a radio imaging package, and the voice artist will do the rest, capturing your unique brand identity every step of the way.
Wondering if Maria Pendolino is a good fit for your new country station? Check out her demos or request a live audition. Her youthful, upbeat style is sure to resonate with your country radio audiences who will keep coming back for more.