In two minutes or less, explainer videos combine animations and engaging voiceovers to help customers understand what companies are about and what they do. Following a simple tried-and-true formula, explainer videos identify a problem, offer a solution, and present a call to action — your customers will have all the information they need to make a buying decision!
Lowe's How to Store & Dispose of Paint
Google Service Directory
AWS Database Migration Video
OnHub With IFTTT
Zelle How It Works
With animations that are often aesthetically pleasing and colorful, and a voiceover is conversational and easy to understand, explainer videos are an impactful and compelling way to build your brand and showcase your company’s products and services. They also eliminate the need for live shoots and associated travel costs.
Whether you’re explaining how to use a product, helping your customer understand a service you’re launching, or providing a step-by-step how-to, explainer videos break down complicated products, services or processes quickly in a conversational storytelling format. The best kind of explainer videos make sure to focus on the benefits (not features!) of the product and the solutions it offers to customers in a clear, easy-to-understand format that keeps them engaged. Bringing in just the right professional voiceover artist is critical to telling the story of the company and the benefits of the product or service.
It’s easy to add personality to explainer videos, even in product overviews and how-to videos that can traditionally feel not-so-fun. Think beyond what you want your customers to know — how do you want them to feel? Inspired, connected, informed, delighted? Explainer videos can do all of the above (and more!), especially when you add in the talents and skills of a professional voiceover artist like Maria.
Having worked with nationally recognized companies such as Google and Zelle, Maria has helped brands across a number of industries add a human element to their explainer videos with her warm, friendly, and reassuring voice.
Database migration services. Not so engaging, right? Think again! Maria worked with Amazon Web Services and added a friendly and informative voiceover to help customers understand their database migration service. The video currently has 46,000 views and counting!
In an explainer video for Google’s OnHub router, Maria’s voice friendly and upbeat voice helped walk customers through the journey of two brothers setting up the OnHub router and the integration with IFTTT. Her voice has been heard by almost 1.3 million viewers on YouTube alone.
Introducing new concepts
When it comes to high-security data such as finances, it’s important to convey a reassuring, calm, and confident tone. In this explainer video, Maria helps Visa introduce the switch from swiping a card to inserting a card for a more secure payment experience. Maria’s calm and confident tone helped ease Visa customers’ anxieties and ensured a smooth transition.
In addition to explainer voices for B2C (business to consumer) audiences, Maria has also been hired to narrate B2B (business to business) and internal corporate videos for companies’ current employees, vendors, suppliers and clients. Whether you need to inform suppliers of new requirements, onboard new hires, or introduce clients to a new digital interface, the combination of a simple explainer video and Maria’s voice can streamline the process and establish consistency.
Repurposing the content
Explainer videos are great pieces of content that you can use on your website, on a landing page, across your social media channels, in emails or newsletters, and even in sales meetings and at trade shows. Without needing to invest more advertising dollars, explainer videos can be published across multiple digital platforms and are shareable — increasing the chances that they get seen by more people through organic reach! Better yet, explainer videos can increase conversion rates far beyond other content types.
More than any other kind of content, explainer videos are played multiple times as customers try to catch all of the information packed into the two-minute video. Maria’s clear, calm and trustworthy voice is easy to listen to again and again, making her a great choice not just for one explainer video, but a series of explainer videos that can help build brand awareness and loyalty among customers.
Conversational and compelling
Maria’s extensive experience providing voiceover services for explainer videos spans a wide range of industries including food, corporate training, and consumer services. Trained in musical theatre, television, film, and voice, Maria keeps audiences tuned in to the message and content with her engaging and conversational tone. With experience across so many industries, products, and services, Maria can help any brand or company distill complex processes and information into an easy-to-understand narrative that engages customers through a two-minute-or-less explainer video.