Maria Pendolino
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Home » Conversational Commercials

Conversational Commercials

Commercial
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Commercial Video Demo

Conversational Commercials With a Friendly, Approachable and Relatable Tone!

As a skilled and experienced voice actor, Maria Pendolino has years of experience working with various brands to produce conversational commercials. These conversational commercials feature a friendly, warm, and trustworthy voiceover. Next time you need to approach your audience, choose to talk with them instead of at them. Unsure of how to go about doing that? Maria can help.

In many ways, getting your brand’s message out there has become more challenging than ever. Sure, there are multiple channels available to marketers. For instance: social media, radio, television, and online streaming services, to name a few. But, with so much choice and variety in this world, how do you even go about winning over somebody’s attention?

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Conversational Commercial Videos

Dannon National Commercial

The Knot Commercial

Hoover National Commercial

Why Choose a Friendly, Conversational Voice for Commercials?

Maria-at-booth-for-conversational-commercialsOne of the best ways to earn your audience’s respect (and, in turn, focus) is by seeking a natural, conversational voiceover. While many ads still feature an audio component, it can be easy to unintentionally produce something off-putting. A voice that sounds strict, formal, or condescending can turn your consumers off. 

Actually, who likes the feeling of being talked down to? We’d guess that the answer to this is “just about no one.” So why would commercials be any different?

Every brand has a message to convey and, in some cases, education to provide. You can do this without alienating your viewers and listeners. Your best bet? Start with the vocal talents of a professional voiceover actor. A pro voice talent can pull off a friendly, conversational tone that leaves your consumer market with a positive feeling. And they’ll successfully grab their attention. It’s not only the current trends that point to this. It’s also the way of the future if younger demographics are any indication.

 

Younger Consumers Value Sincerity, Relatability

Truly, long gone are the days of sensationalist announcers and overblown ad copy. (Think used car dealerships’ SUNDAY! SUNDAY! SUNDAY! kind of sales ads.) Today’s consumers want a trustworthy, casual voice that doesn’t blatantly sell. Studies have shown that 90% of surveyed millennials say that authenticity matters when deciding which company to support. The younger Gen Z shows the same affinity for what’s authentic. As these generations continue to move their way up in the workforce, their purchasing power is getting stronger, and brands should note this.

Next time you’re choosing a voice for your brand, consider using the friendly tone of Maria Pendolino. The Gen Z and millennial market will appreciate a cheery, young voice that understands trends. What worked for previous decades may not work any longer. Younger generations are ready for something fresh, positive, and authentic.

 

Explaining a little more about millennials (and Gen Z!) and how they digest advertising

Maria Pendolino’s Conversational Commercial Credits

Anyway, here’s some more information about the 3 example videos shown above from Maria’s conversational commercial portfolio: 

Dannon Two Good Greek Yogurt 

In this short ad, Maria uses an upbeat, informal tone to recount a relatable scenario to consumers of all ages: snacking while spending a night in. Food commercials can go a long way in selling their product based on crave-worthy appearances alone. But, it helps to have a fun and relatable dialogue to go along with it to make the advertisement more believable. 

The Knot

The wedding industry is huge, generating billions of dollars in revenue every year. And while Americans are generally getting married later in life, the majority market share is still relatively young. In this commercial, Maria used a bright, cheery tone that generates excitement and provides reassurance to youthful consumers who are embarking on fun but stressful times.

Hoover Air Cordless

Conjuring enthusiasm over vacuuming may seem like an arduous task for some of us. (Aside from the rare few who genuinely enjoy vacuuming – we exist!) The right casual tone can go a long way in selling a practical object to consumers. With the friendly voice of Maria Pendolino, commercials feel more like a friend making an honest suggestion. They feel less like a brand is trying to push a product. 

 

Complete Your Commercial with The Perfect Voiceover

Two-people-clicking-through-conversational-commercialsSo, if your project needs a conversational female voiceover for a commercial, Maria Pendolino is here to help. Maria can produce broadcast-quality voiceovers from her fully-equipped home studio. No expensive in-person trip to New York or Los Angeles is required! Throughout her 15 years of experience, Maria has worked with a range of national brands, most household names.

From her home studio in Buffalo, New York, Maria creates voiceover performances that can be heard worldwide. When you work with Maria, you don’t need to worry about performing last-minute edits on your project to make it “just right”—leave it up to Maria. You’ll be handed a finished product that you can get excited about sharing with your audience.

Get in touch today to learn about the special touch she can bring to your next voiceover project.

Get in contact with Maria!

Thanks for visiting! I’d be delighted to voice your next project. Feel free to contact me via e-mail or phone if you’d like to work together.

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New York | Los Angeles
maria@voicebymaria.com
607-222-1401
Management: ACM Talent
Agent: Innovative Artists (NY)
Agent: SBV (LA)
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ISDN: 213-670-2185
ISDN: 213-670-2186
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607-222-1401
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Maria Pendolino is the voice you’ve been looking for!

Maria Pendolino's an award-winning female voice actor. From commercials to e-learning to movie trailers and beyond, Maria can pull off a wide range of voice acting, as well as the expertise that can only come from having more than a decade’s worth of experience in the industry.

From her dedicated home studio, Maria can complete polished tracks that are ready for you to use. In order to ensure that you get the exact results that you’re after, Maria can provide live sessions in real-time where you can work together to find the perfect tone for your project. Get in touch with Maria today to learn more about how she can help deliver the voiceover talents that you’ve been looking for.
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  • Home
  • Demos
  • Voice Over Services
    • Commercial
      • Conversational Commercials
      • Covid-19 Commercials
    • Animation & Character Voices
    • Video Games
    • Documentary Narration
    • TV In-Show Narration
    • Promo
      • Female Sports Promo Voice
    • Corporate Narration
      • Employee Training
      • Benefits Presentation
    • e-Learning
    • Explainer Videos
    • Radio Imaging
      • AC Radio Imaging
      • Alternative Rock Radio Imaging
      • Country Radio Imaging
      • Hot AC Radio Imaging
    • Telephone & IVR
      • Message On Hold
    • Medical Narration
      • Pharmaceutical
    • Live Announce/VOG
    • Politicals
    • Automotive
    • Trailers
    • Singing
  • Videos
    • Commercials
    • Explainer, Corporate and E-Learning
    • Characters, Animation & Video Games
    • Live Announce & Voice of God
    • Political
  • About
    • Bio
    • Studio Specs
    • Clients
    • Podcasts
    • FAQS
    • Celebrity References
  • News
  • Resources
    • Hiring a Voice Over Actor
    • Voice Over Artist in Buffalo
    • Public Speaking
    • Why Hire a Professional Female VO Artist For Your Next Project
    • Talent Buyouts & Usage In Perpetuity – How To Attract Top Talents
  • Contact
    • Request a Quote
    • Request An Audition
    • Book a Recording Session