Medical Narration: Pharmaceutical Voiceover
Maria Pendolino
maria@voicebymaria.com
Maria Pendolino Is A Confident And Professional Pharmaceutical Voiceover
When it comes to pharmaceutical voiceover, there is no room for miscommunication. If you are in the field of pharmaceutical sales and production, you especially know this to be true. Maria Pendolino has over 15 years of experience in the voice acting world. One of her specialties is medical narration, including experienced voiceover for ISI (Important Safety Information). Maria is skilled at providing a warm, calming voice that reassures customers and puts them at ease.
Not only is the information surrounding pharmaceutical products difficult to understand by nature, but it also often features words that are hard to pronounce, such as complicated medical terms and jargon that takes time to parse out. Discover how the magic of professional pharmaceutical voiceover can help demystify complex scientific topics and reach those who can benefit from all of the effects that modern-day medicine has to offer.
Pharmaceutical Voiceover Narration: A Different World
Whether you’re providing information about a new treatment technique or the latest prescription or over-the-counter drug to hit the market, it’s important that you give your audience all of the information that they need to take their health into their hands. After all, with the proper knowledge in tow, patients enjoy a better ability to make decisions for their health and can show up at their doctor’s office pre-informed of treatment possibilities. Both of these scenarios will lead to them having a more positive interaction with a pharmaceutical product.
Lots Of Regulations
It’s no surprise that the pharmaceutical industry is heavily regulated, considering the day-to-day effects on people’s health. If you’re creating materials to promote pharmaceuticals, it’s vital to remember that the industry oversight is so rigorous that there is little room for error. To pull off a thriving commercial, it’s imperative that you consult a professional voiceover artist with medical narration experience that can handle pharmaceutical terminology.
While some artists may be skilled at performing popular voiceovers such as character voices or movie trailers, the act of voicing a pharmaceutical ad is an entirely different matter. Maria has experience with medical narration, even once narrating a drug dictionary full of hard-to-pronounce terminology. Maria’s friendly, relatable voice will not alienate customers and will instead effectively empower them to make decisions that improve their quality of life.
Ensure That Your Pharmaceutical Voiceover Has a Fair, Balanced Voice
Every pharmaceutical product must adhere to the concept of “Fair Balance.” Fair Balance refers to each company’s responsibility to provide a reasonable balance of both negative and positive information about a drug’s effects, i.e., to paint an accurate picture that doesn’t gloss over possible adverse side effects for the sake of sales. With Fair Balance in place, consumers are more adequately prepared to make decisions—a concept that is particularly important when it comes to something as personal as health.
Maria will take a measured approach to your advertisements that provides viewers and/or listeners with a nuanced view of the drug in question. She has experience working on Fair Balance ads and is dedicated to making even the most complicated topics easily digestible.
Another important consideration is your “major statement.” A major statement is a must for any sort of audio ad, whether on radio or TV. Your major statement must clearly state a drug’s major risks that have been deemed to be the most important. One caveat is that a radio or TV ad’s major statement must be spoken—leave it to a professional voice actor to find the right tone to handle such a sensitive topic.
Give a Clear, Authoritative Voice to Pharmaceutical Voiceover
It isn’t easy to use advertising to convey all of the required information about pharmaceutical products. Advertisements are short, so you will only have a limited timeframe for sharing the most important pieces of information. Also, the last thing that you want is an announcer who stumbles over-complicated words and phrases—if your advertisement isn’t convincing, how is your audience supposed to trust in your product?
Don’t let trust-building become an afterthought. Invest instead in the talents of a professional voiceover artist who is there to reassure and soothe listeners. Maria Pendolino is happy to be among the industry’s top choices for a voice actor for pharmaceutical products.
The Advantages of Working With a Freelance Voice Artist
Take a look at Maria’s commercial demos and video samples to get a sense of how she can bring your commercial vision to life. You can also review the list of Maria’s voice over clients or read the testimonials of satisfied brands. If you would like a list of Maria’s current commercial conflicts, please contact us below!
Maria works from a dedicated professional recording studio in her home furnished with state of the art audio equipment and is able to offer live sessions with clients so that you can direct Maria to the exact pace, tone and read for your commercial project.
Whether you’re creating a longer product launch or a short internet advertisement where you only have 0:06 seconds to capture someone’s attention, Maria has done it all. Choosing the right voiceover for a commercial is one of the hardest decisions your marketing team will ever have to make. Allow Maria to make it easy for you.
Contact Maria today to see how to hire a professional female voiceover artist and improve your commercials!
