Maria has long been a fan of listening to the radio, singing at the top of her lungs on car trips around the Northeast. Now you can also listen to her ON the radio, since she’s the proud radio imaging voice for stations in a variety of genres:
- Current Hits Radio (CHR) / Top 40
- Adult Contemporary (AC)
- Hot Adult Contemporary (Hot AC)
- Alternative Rock (Alt Rock)
- Classic Rock
- New Country
- News Talk
- NPR Music
With her sassy, conversational style, Maria is the perfect millennial voice for your radio station.
What is radio imaging?
Radio imaging refers to the produced pieces of sound you hear between songs on the radio, identifying and branding the station. These include voiceover, intros, promos and jingles, plus sweepers, breakers, bumpers and stingers. Yes, these are actually real terms, not appetizers on a fast food menu. Radio imaging can be used to introduce particular DJs or shows and identify the name and call letters of the station. A radio imaging voice can also promote contests and explain contest rules.
You might also hear the term “sonic branding” used for radio imaging. These sounds and voices help to establish the atmosphere of your station, getting listeners excited about what’s next. Radio imaging also helps a radio station sound more professional and creates cohesion among different shows, songs and commercials.
A female voice for radio voiceover
Should you choose a male or female voice for radio imaging?
A recent study from Neuroscience firm Neuro-Insight and marketing agency Mindshare found that participants of all ages and genders were 32% more likely to react positively to female voices compared with male voices. Young respondents under the age of 35 were even more likely to find female voices compelling and approachable.
Even for a seemingly “male” genre like classic rock or alternative rock, choosing a female radio imaging voice can be a smart decision.
For more about Maria’s experience in radio imaging, send her a message or give her a call!