Conversational Commercials

One of the best ways to earn your audience’s respect (and, in turn, focus) is by seeking a natural, conversational voiceover. While many ads still feature an audio component, it can be easy to unintentionally produce something off-putting. A voice that sounds strict, formal, or condescending can turn your consumers off. 

Actually, who likes the feeling of being talked down to? We’d guess that the answer to this is “just about no one.” So why would commercials be any different?

Every brand has a message to convey and, in some cases, education to provide. You can do this without alienating your viewers and listeners. Your best bet? Start with the vocal talents of a professional voiceover actor. A pro voice talent can pull off a friendly, conversational tone that leaves your consumer market with a positive feeling. And they’ll successfully grab their attention. It’s not only the current trends that point to this. It’s also the way of the future if younger demographics are any indication.

Truly, long gone are the days of sensationalist announcers and overblown ad copy. (Think used car dealerships’ SUNDAY! SUNDAY! SUNDAY! kind of sales ads.) Today’s consumers want a trustworthy, casual voice that doesn’t blatantly sell. Studies have shown that 90% of surveyed millennials say that authenticity matters when deciding which company to support. The younger Gen Z shows the same affinity for what’s authentic. As these generations continue to move their way up in the workforce, their purchasing power is getting stronger, and brands should note this.

Next time you’re choosing a voice for your brand, consider using the friendly tone of Maria Pendolino. The Gen Z and millennial market will appreciate a cheery, young voice that understands trends. What worked for previous decades may not work any longer. Younger generations are ready for something fresh, positive, and authentic.

Anyway, here’s some more information about the 3 example videos shown above from Maria’s conversational commercial portfolio: 

Dannon Two Good Greek Yogurt 

In this short ad, Maria uses an upbeat, informal tone to recount a relatable scenario to consumers of all ages: snacking while spending a night in. Food commercials can go a long way in selling their product based on crave-worthy appearances alone. But, it helps to have a fun and relatable dialogue to go along with it to make the advertisement more believable. 

The Knot

The wedding industry is huge, generating billions of dollars in revenue every year. And while Americans are generally getting married later in life, the majority market share is still relatively young. In this commercial, Maria used a bright, cheery tone that generates excitement and provides reassurance to youthful consumers who are embarking on fun but stressful times.

Hoover Air Cordless

Conjuring enthusiasm over vacuuming may seem like an arduous task for some of us. (Aside from the rare few who genuinely enjoy vacuuming – we exist!) The right casual tone can go a long way in selling a practical object to consumers. With the friendly voice of Maria Pendolino, commercials feel more like a friend making an honest suggestion. They feel less like a brand is trying to push a product. 

So, if your project needs a conversational female voiceover for a commercial, Maria Pendolino is here to help. Maria can produce broadcast-quality voiceovers from her fully-equipped home studio. No expensive in-person trip to New York or Los Angeles is required! Throughout her 15 years of experience, Maria has worked with a range of national brands, most household names.

From her home studio in Buffalo, New York, Maria creates voiceover performances that can be heard worldwide. When you work with Maria, you don’t need to worry about performing last-minute edits on your project to make it “just right”—leave it up to Maria. You’ll be handed a finished product that you can get excited about sharing with your audience.

Get in touch today to learn about the special touch she can bring to your next voiceover project.