Voiceover for TV Affiliate Imaging

First off, let’s answer the question—what is voiceover for TV affiliate imaging? Well, TV affiliate imaging is similar to radio imaging. These voiceovers introduce station IDs, sports casts, human interest stories, community billboard items, and more. As a local affiliate station, you understand the importance of news personalities and streamlined branding. Having one voice actor provide the TV affiliate imaging for all of your broadcast helps create a cohesive and compelling sonic brand. 

And for today’s audiences, sonic branding can have a strong impact. A 2021 study by Spotify found that 63% of Millennials believe audio is the “most immersive form of media.” The study also states that “audio allows brands to be a part of both physical and virtual realities.” And, in fact, 65% of Gen Z agree that “audio helps them experience a situation more deeply” – bridging that gap between physical and virtual. 

Believe it or not, Millennials and Gen Z make up more than half of the adult population at this time, and it’s critical to not underestimate the value of coherent imaging for your TV affiliate station (for them as a cohort of viewers). The oldest Millennials are in their mid-40s, and the oldest Gen Zers were first able to vote in the 2016 election. These viewers are the ones to court, which is part of why investing in TV affiliate imaging, or sonic branding, is so necessary.

Local affiliate stations, regardless of the major network television station they’re associated with, deserve the same high-quality audio support and imaging that national broadcast stations like CBS and NBC get. 

A skilled professional TV affiliate imaging voice over actor will understand what tone the voiceover needs—a human-interest story, for example, may be better served by a friendly, factual, and compelling voice, whereas a story about current (controversial) events might require an authoritative, trustworthy, and confident voice. A voice over actor with experience will be more than just a contractor—they can be a partner in helping shape how your station is perceived by audiences. 

Beyond just the experience, a professional voice actor will have the tools and studio access necessary to deliver a high-quality end product. Broadcast-quality equipment and a professional home studio, for example, ensure that you can use the promos or intros you receive without requiring extra work or time on your end to edit or balance them. A professional voice over actor can produce and deliver a polished package that captures all of your TV affiliate imaging needs, no matter how diverse. 

A female TV affiliate imaging voice over actor is the right choice if you’re looking to nurture an audience’s trust. In fact, a study by the University of Glasgow, found that participants rated female voices as more trustworthy than male voices. According to the study, even a simple “Hello” was enough for people to form opinions about trustworthiness. With disinformation and distrust in the media at an all-time high, trustworthiness for a local news affiliate station is more important than ever. 

Other studies confirm the power of having a female voice. For instance, this 2018 study found that “subjects of all ages and genders were 32% more likely to react positively to female voices.” By using a female voice over actor for all your TV affiliate imaging needs, you can make sure that your station has the best possible chance to be remembered positively by your audience.

So, if you’re looking for a professional voice over actor whose talents range from warm and engaging to authoritative and compelling, look no further than Maria Pendolino.

She’s been in the field for more than a decade and has a vast and diverse experience. Her conversational and confident voice can imbue your TV affiliate station’s sonic branding with new life and efficacy. Reach out today to discuss how she can help you with your TV station’s affiliate imaging, marketing, promos, and more!

It’s easy to work with Maria. She works on Eastern Standard Time (EST, GMT-5) but is available for projects that require attention outside of normal business hours. She is happy to offer live remote-directed voiceover sessions on Google Hangouts, Skype, WebEx, Zoom, Phone Patch, ipDTL, ISDN, SourceConnect, and Teams. She’s also on the call-in list at all of the local recording studios.

As a self-employed professional, Maria is often able to complete projects on short notice and work with awkward deadlines. Don’t be afraid to get in touch, even if your project is on a tight deadline—chances are that Maria can work something out for you.

Maria Pendolino would love to hear from you. Get in touch today to discuss your station’s affiliate needs.